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Synergy. It is a mythical term, only so slightly referred to by corporate bigwigs, but it has many forms.
Milk and cookies, the sun and the surf, the George W. Bush Allstar White House Basketball team... etc.
As a man whose mobile beverage demand is always higher than his supply, I know how to appreciate a great drink session on the go. While you're at it, why not a couple drinks on the go? While you're at it, how about a PICNIC... on the go!
Picnickers everywhere, Yanko design has brought us salvation in the form of a perfect synergy between the mobility we have come to expect and the ridiculous wheel system that drink coolers have until now operated on.
To the right, you will observe that no longer will you need to drag the space-age cooler across the ground like an over-sized, caterpillar carcass of days long passed, but fit the cooler over your shoulders and viola! You have your beverages floating several feet and or inches above the ground. So original, so genius.